Lexus Unleashes "The Beast", its 2012 Super Bowl Commercial on the 2013 GS

Like most carmakers this Super Bowl season, Lexus gave us a small teaser of the commercial it will air during the big game on February 5 earlier this month.

However, you won't have to wait for the football match to see Lexus' first ever Super Bowl ad its entirety as the Japanese brand has just unleashed "The Beast", which is the name of the commercial featuring the 2013 GS saloon.

The 30-second long spot, which will run at the end of the first quarter of Super Bowl XLVI, shows the new executive model breaking free from a metal container. If you look at the back, you'll see four more boxes which Lexus says represent the additional new models it plans to reveal later this year.

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GM wants to Make Opel Profitable Despite European Crisis and Sales Drop

Last September, during the Frankfurt Motor Show, General Motors executives were confident that their European operations were following the company’s restructuring plan to the letter and would break even.

Less than two months later, real-world results proved them wrong. In the first nine months of 2011, GM's European operations lost US$580 million before interest and taxes. Breaking even went down the drain.

In addition, restructuring, closing the Antwerp plant and cutting 5,800 jobs through September 2011, cost the company US$900 million. And that’s not all: its European division has cost GM more than US$2.34 billion since 2009, when it called off its plans for selling the company, and a staggering US$13 billion since 1999.

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Carro do Internauta - Citroen C4 Rebaixado + Rodas aro 20" + Som

Carro do Internauta - C4 Rebaixado + Rodas aro 20" + Som
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